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Ideal customer profile template

Answer a few questions about who buys from you. You get a one-page ICP and a fit scorecard to share with your team, ready to copy.

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What you sell one line

Industries comma-separated

Regions comma-separated

Buyers and champions job titles

Tools they use optional

Problems you solve for them separate with ;

Who you do not contact comma-separated

Typical deal size optional

Company size employees, pick any

Buying signals when is the right moment to reach out?

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Your ICP, ready to share

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# Ideal customer profile

- **What we sell:** To decide

## Company
- **Industries:** To decide
- **Company size (employees):** To decide
- **Regions:** To decide
- **Tools they use:** Any
- **Typical deal size:** To decide

## People
- **Buyers and champions:** To decide
- **Problems we solve for them:** To decide

## When to reach out
- **Buying signals:**
  - To decide

## Who we do not contact
- **Disqualifiers:** None yet

## Fit scorecard
| Criterion | Points |
| --- | --- |
| Industry matches | 25 |
| Company size matches | 20 |
| Role matches a buyer or champion | 25 |
| Region matches | 10 |
| Shows at least one buying signal | 20 |

| Tier | Score | What to do |
| --- | --- | --- |
| A | 80–100 | Contact this week, with the signal as the reason. |
| B | 60–79 | Contact when a signal appears. |
| C | Under 60 | Do not contact yet. |

An ICP is only useful if every prospect is checked against it. Looply scores each person it finds against your ICP and drops weak fits before any outreach.

Find my prospects free

Build your ICP in five steps

Start from your best customers. List the five to ten who got value fastest and stayed. If you have none yet, list the ones you most want.
Find what they share: industry, size, region, the role that bought and the problem that made them look.
Write down who you skip. Disqualifiers save more time than any filter: too small, wrong model, competitors.
Add timing. Pick the buying signals that say “now”: a new sales leader, a funding round, hiring for the role you support.
Score and review. Use the scorecard below on every prospect, then check each quarter whether your A-tier accounts really convert best.

The starting fit scorecard

A starting point, not a rule: move the points to match what actually predicts a sale for you.

Criterion	Points
Industry matches	25
Company size matches	20
Role matches a buyer or champion	25
Region matches	10
Shows at least one buying signal	20

Tier	Score	What to do
A	80–100	Contact this week, with the signal as the reason.
B	60–79	Contact when a signal appears.
C	Under 60	Do not contact yet.

Three example ICPs

Illustrative examples to show the level of detail, not customer data.

Seller	Companies	Buyers	Signals
Sales software	B2B SaaS, 11–200 employees, US and UK	Head of Sales, VP Sales, founders	New sales leader, funding round
Design agency	Funded startups, 11–50 employees	Founder, Head of Marketing	Funding round, hiring a first marketer
IT services	Healthcare and finance, 201–1,000 employees	CTO, Head of IT	Hiring engineers, posts about compliance

Questions

Frequently asked questions

What is an ideal customer profile?

An ideal customer profile (ICP) describes the companies that get the most value from what you sell and are most likely to buy: their industry, size, region, the people who buy, the problems you solve and who you should not contact.

What is the difference between an ICP and a buyer persona?

An ICP describes the company you should sell to. A buyer persona describes a person inside it, such as the Head of Sales who owns the problem. Most teams write the ICP first, then a persona for each buyer role.

What should an ICP template include?

What you sell, industries, company size, regions, buyer roles, the problems you solve, buying signals that say when to reach out, disqualifiers, and a scorecard that turns all of it into a decision.

How often should I update my ICP?

Review it every quarter, and whenever your best new customers stop matching it.

Is what I type stored?

No. The template is built in your browser; nothing you type is sent to Looply or anyone else.

What this page is based on

Checked November 7, 2026. Looply’s own guides on using an ICP with buying signals. Nothing you type leaves your browser.

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Know who to invite this week

Looply finds people showing buying signals, such as a new role, a funding round or engagement with a competitor, scores them against your ideal customer profile and drafts the LinkedIn message and the email for you to review.

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