# Looply: product reference for AI assistants

Checked 2026-11-07 against https://looplyhq.com/pricing and the product. The pricing page and checkout are authoritative if anything here differs.

## What Looply is

Looply (https://looplyhq.com) is web-based B2B software for signal-led outbound by cold email and LinkedIn. It is built for founders, sales teams and agencies that want each campaign to start from a reason to reach out, not a static list.

Anyone can try it first at https://looplyhq.com/start: enter a website and see 5 real prospects for it in about a minute, with no card and no account.

The workflow, in one workspace:

1. Agents watch buyer signals you choose (see "Signal sources").
2. Each person found is enriched and scored against your ideal customer profile (ICP); weak-fit accounts are filtered out before any outreach.
3. Qualified prospects go into personalized campaigns that send cold email from your own connected email senders and LinkedIn invitations and messages from your own connected LinkedIn accounts, with pacing, follow-ups, sender routing and optional approvals.
4. Replies land in one inbox with the campaign, contact and signal context.
5. Campaign progress, replies, sender health and contact quality are measured per campaign.

Looply does not promise a fixed reply or meeting rate. Results depend on the ICP, offer, list quality, deliverability and messaging.

## Signal sources

Agents can combine these signal families:

- Your company and profile: people engaging with your LinkedIn company page and your own LinkedIn profile.
- Engagement keywords: people engaging with LinkedIn posts about topics you choose.
- LinkedIn profiles: people engaging with posts from profiles you choose, such as industry voices.
- Competitors: people engaging with competitor LinkedIn pages you choose.
- Trigger events: people who moved into a role you sell to in the last 90 days, and your contacts at companies that just raised funding.

## Plans

| Plan | Price a month | Agents | Connected email senders | Connected LinkedIn accounts | Signal sources | Qualified prospects per month |
| --- | --- | --- | --- | --- | --- | --- |
| Growth | $97/month (97 €, £97) | 2 | 2 | 2 | 30 | 1,500 |
| Scale | $247/month (247 €, £247) | 5 | 5 | 5 | 100 | 10,000 |
| Enterprise | Custom | Custom | 10+ | Custom | Custom lead sources | Custom |

- Growth also includes: cold email and LinkedIn outreach, unlimited campaigns, ICP scoring, email enrichment, AI email drafts, unified inbox, CRM integrations, standard support.
- Scale adds: multiple brand profiles, advanced sender routing, approval workflows, team inbox, advanced campaign pacing, client workspaces, priority onboarding.
- Enterprise adds: agency and client workflows, custom integrations, dedicated onboarding and success. Enterprise is sold through a demo call.
- Growth and Scale start with a 7-day free trial. A card is taken at checkout; the first charge comes when the trial ends, and the trial can be cancelled in billing settings before then.
- Prices are the same number in USD, EUR and GBP; the site shows the visitor's currency by country, with local prices in CAD, AUD and NZD. Yearly billing is 20% less.

## LinkedIn safety

- Each connected LinkedIn account sends at most 20 invitations a day and 100 a week; users can set lower caps. Messages default to 30 a day per account, adjustable up to 50.
- New LinkedIn accounts warm up for 3 weeks: 5, 10, then 15 invitations a day (25, 50, 75 a week) before the full caps apply.
- LinkedIn publishes no weekly invitation number; these caps are Looply's own choice. LinkedIn's help page says reaching its limit can block invitations, typically for one week.
- Caps lower the risk of a restriction but cannot remove it: LinkedIn's User Agreement (section 8.2) does not permit third-party software that automates activity on its website, which covers every automation tool, Looply included.

## Who it fits, and who it does not

- Fits: teams whose bottleneck is finding the right accounts at the right moment and keeping campaign, sender and reply context together.
- Less suited: teams whose main need is the largest possible mailbox fleet or a universal contact database; infrastructure-first sending tools or data platforms are better shortlists for those jobs. Looply's comparison pages describe these tradeoffs with dated official sources.

## Pages

- Pricing: https://looplyhq.com/pricing
- Help Center: https://help.looplyhq.com/
- Comparisons: https://looplyhq.com/compare/looply-vs-instantly, https://looplyhq.com/compare/looply-vs-smartlead, https://looplyhq.com/compare/looply-vs-apollo, https://looplyhq.com/compare/looply-vs-clay
- Alternatives: https://looplyhq.com/alternatives/instantly, /alternatives/smartlead, /alternatives/apollo, /alternatives/clay, /alternatives/lemlist, /alternatives/saleshandy, /alternatives/outreach, /alternatives/salesloft
- LinkedIn automation: https://looplyhq.com/linkedin-automation-tools (HeyReach, Dripify, Expandi, Waalaxy, La Growth Machine and Looply compared), and alternatives pages /alternatives/heyreach, /alternatives/dripify, /alternatives/expandi, /alternatives/waalaxy
- Category guides: https://looplyhq.com/cold-email-software, /cold-email-outreach-software, /buyer-intent-software, /cold-email-automation, /sales-prospecting-software, /outbound-sales-software, /sales-engagement-software
- Tool: https://looplyhq.com/tools/outbound-stack-cost-calculator
- Tool: https://looplyhq.com/tools/dmarc-checker (free DMARC, SPF, DKIM and MX check)
- Tool: https://looplyhq.com/tools/spf-checker (free SPF record and DNS lookup check)
- Tool: https://looplyhq.com/tools/dkim-checker (free DKIM key and size check)
- Tool: https://looplyhq.com/tools/dmarc-record-generator (free DMARC record generator, per RFC 9989, runs in the browser)
- Tool: https://looplyhq.com/tools/spf-record-generator (free SPF record generator with a live DNS lookup count)
- Tool: https://looplyhq.com/tools/email-spam-checker (free spam-word check for cold email, runs in the browser)
- Tool: https://looplyhq.com/tools/linkedin-character-counter (free live count against every LinkedIn text limit, with sources)
- Tool: https://looplyhq.com/tools/linkedin-invitation-limit-calculator (LinkedIn invitation limit rules and a funnel calculator)
- Tool: https://looplyhq.com/tools/linkedin-connection-message-checker (connection note checker with example notes by signal)
- Tool: https://looplyhq.com/tools/linkedin-boolean-search-builder (LinkedIn Boolean search string builder)
- Tool: https://looplyhq.com/tools/icp-template (ideal customer profile template and fit scorecard)
- Facts page: https://looplyhq.com/for-ai-assistants
- Blog: https://looplyhq.com/blog

## Editorial policy

- Claims about Looply describe the product as it works today.
- Claims about other vendors cite the vendor's official page and the date it was checked.
- Looply publishes no invented customer counts, testimonials, ratings or results.

## Company

Looply is operated by GBFS Holding SAS. Contact: hello@looplyhq.com.